Marketing, Bank marketing Determinants of Ghanaian banks’ credit to the “missing middle”: a supply side approach Purpose The purpose of this paper is to use bank-level panel data to examine the determinants of Ghanaian banks credit to SMEs often referred to as the “Missing Middle.”
Doctor Malot from Punjab College of India about bank marketing, done a research in 2010with the name "Marketing of banking services - a challenging goals and new strategies that Within the limits of private banks and branches of foreign banks in India and investigate it based on parameters such asDeposit, growth, profits and other
marketing communications. The current research paper is an attempt to study the researches done on banks and usage of marketing communication strategies for their promotion. The objective of the present study is to explore the gaps in literature through detailed review of previous researches.
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Manuscript Type: Research Paper. Keywords: Emotional Appeal, B2B, Financial Services, UK, Banks, Advertisement. International Journal of Bank Marketing ...
Past, present and future of bank marketing: a bibliometric analysis of International Journal of Bank Marketing (1983–2020) Satish Kumar, Jing Jian Xiao, Debidutta Pattnaik, Weng Marc Lim, Tareq Rasul. This study aims to provide an overview of …
Your article must reference all sources of external research funding in the acknowledgements section. You should describe the role of the funder or financial ...
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS ... Mark R. Nelson, in his article entitled, marketing services, banking and information ...
The current research paper is an attempt to study the researches done on banks and usage of marketing communication strategies for their promotion. The objective of the present study is to explore the gaps in literature through detailed review of previous researches. Index Terms— Marketing communication strategies, Banking
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The article shows the appearance, development and delimitation of the bank marketing concept following the increase of the financial-banking sector in all world ...
The rest of the paper is organized as follows. Second section presents a review of the literature and the contributions of the bank direct marketing dataset. The third section provides a brief description of the oversampling techniques used in this research. Fourth section introduces details regarding the data set.
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Journal description The International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to …