Business analytics - Wikipedia
https://en.wikipedia.org/wiki/Business_analyticsBusiness analytics (BA) refers to the skills, technologies, and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligencetraditionally focuses on using a consistent set of metrics to both measure past performance and guide busin…