Coca-Cola Logo – History, Evolution, Meaning & Visual Identity
https://designbro.com/blog/inspiration/coca-cola-logo-visual-identity07.01.2022 · The Coca-Cola logo has used three distinct color palettes in its history. Initially, the company used black and white color palette to portray professionalism, seriousness, class, power and purity. Later, the soft drink giant used the red and white color scheme to symbolize passion, youth, energy, love, pureness and class.