Coke vs. Pepsi: The 2021 Cola Wars | GreenBook
www.greenbook.org › mr › brand-impactJan 06, 2022 · Fact #3: 71% say Coke beats Pepsi. It starts with caffeine. A primary reason you love that brown, bubbly beverage is the buzz it brings. And 77% say Coke gives them a bigger caffeine boost. Ironic, actually, because Pepsi has more caffeine in it. (Schwartz 2020) But hey, that’s the power of perception. Score 1 to Coke.