Disruptive innovation - Wikipedia
https://en.wikipedia.org/wiki/Disruptive_innovationIn business theory, a disruptive innovation is an innovation that creates a new market and value network and eventually displaces established market-leading firms, products, and alliances. The term was defined and first analyzed by Clayton M. Christensenand his collaborators beginning in 1995, and has been called the most influential business idea of the early 21st century. Lingfei Wu, …