Disruptive innovation - Wikipedia
https://en.wikipedia.org/wiki/Disruptive_innovationIn business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. The concept was developed by the American academic Clayton Christensenand his collaborators beginning in 1995, and has been called the most influential busin…
What Is Disruptive Innovation? | HBS Online
online.hbs.edu › what-is-disruptive-innovationSep 03, 2020 · Disruptive innovation is a term coined by Harvard Business School Professor Clayton Christensen, and one that he believed to be widely misunderstood. “Many use ‘disruptive innovation’ to describe any situation in which an industry is shaken up and previously successful incumbents stumble,” Christensen writes in the Harvard Business Review. “But that’s much too broad a usage.”
Disruptiv innovasjon – Wikipedia
https://no.wikipedia.org/wiki/Disruptiv_innovasjonEn disruptiv innovasjon (også kjent som en «banebrytende» innovasjon) er nyskapning som forstyrrer et eksisterende marked ved å gjøre en eksisterende forretningsmodell irrelevant. Begrepet ble innført av Clayton M. Christenseni 1995, og brukes for å beskrive innovasjoner som forbedrer et produkt eller en tjeneste på en måte som markedet ikke forventer, vanligvis ved å senke prisen eller designe for et annet sett med forbrukere. Den disruptive innovasjonen vil som …