What is EDM or Email Marketing? - Smartcomm
https://smartcomm.net.au/email-marketing10.05.2016 · eDM stands for Electronic Direct Mail and these are generally used by businesses to build brand loyalty or drive sales. An eDM campaign in its simplest form is focused on email send-outs or ‘blasts’. It involves building an email database of customers and potential customers and directly sending them email communications and promotional offers.