Devising the Best Name for Your Invention
www.thomasnet.com › insights › imtAug 17, 2010 · While a name can affect the perception of an invention, remember that the product itself may trump even the worst names. Ironically, some of the most innovative and popular products — such as Apple's iPad — have been widely criticized for having an awkward name. Resources How to Name Your Business Entrepreneur.com, 2010