Product innovation - Wikipedia
https://en.wikipedia.org/wiki/Product_innovationProduct innovation is the creation and subsequent introduction of a good or service that is either new, or an improved version of previous goods or services. This is broader than the normally accepted definition of innovation that includes the invention of new products which, in this context, are still considered innovative.
Ten Types | Doblin
https://www.doblin.com/ten-typesFor many years, executives equated innovation with the development of new products. But creating new products is only one way to innovate, and on its own, it provides the lowest return on investment and the least competitive advantage. The Ten Types of Innovation® framework provides a way to…