Journal of Services Marketing | Emerald Insight
www.emerald.com › insight › publicationMapping of journal of services marketing themes: a retrospective overview using bibliometric analysis Naveen Donthu, Satish Kumar, Chatura Ranaweera, Debidutta Pattnaik, Anders Gustafsson. Journal of services marketing (JSM) is a leading journal that has published cutting-edge research in services marketing over the past 34 years. The main ...
International Journal of Services Marketing
www.diamondopen.com › journals › ijsmJournal Description . The International Journal of Services Marketing is an online open-access international journal, which publishes scholarly articles on a wide variety of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries.