Customer Segmentation: Unsupervised Machine Learning ...
towardsdatascience.com › customer-segmentationJul 14, 2021 · Jul 14, 2021 · 9 min read. Taken By: Lama Alzahrani. Customer Segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. Customers are segmented according to their similarities in behavior and habits.In this project my team and I implemented two unsupervised machine learning algorithms: K-means and DBSCAN.