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The Cola Wars: The Story of the Global Corporate Battle Between the Coca-Cola Company and Pepsico, Inc. By J. C. Louis and Harvey Z. Yazijian.

The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc. Hardcover – October 1, 1980 ; Print length. 386 pages ; Language.

Oct 05, 2015 · This book was written before the Coke essentially lost the cola wars in the 1980's. As a result, the book lacks a connection with the present. It does, however, add some insight into a business that was built on the premise of delivery by cart and horse and how they adapted through modern technology.

The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc. by J.C. Louis (1980-10-02) 4.5 out of 5 stars ...

22.10.2021 · The cola wars by J. C. Louis, 1980, Everest House edition, in English - 1st ed.

This is a review of The Cola Wars: The story of the global battle between the Coca-Cola Company and Pepsi Co, Inc. by J.C. Louis. The summary of the book is about how Coca-Cola and Pepsi were developed. The book covers the history of both companies, business practices, and how they rose to the level they are today.

The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc. · Get A Copy · Friend Reviews · Reader Q&A · Lists with This Book.

05.10.2015 · This book was written before the Coke essentially lost the cola wars in the 1980's. As a result, the book lacks a connection with the present. It does, however, add some insight into a business that was built on the premise of delivery by cart and horse and how they adapted through modern technology. The chapters didn't flow together well.

The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc. · J.C. Louis; Harvey Z. Yazijian · Customers who bought this item ...

Amazon.com: Cola Wars (9780595241590): Barton, Dennis: Books. Skip to main content.us. Hello Select your address Books Hello, Sign in. Account & Lists Returns & Orders. Cart All. Best Sellers Customer Service ...

This is a review of The Cola Wars: The story of the global battle between the Coca-Cola Company and Pepsi Co, Inc. by J.C. Louis. The summary of the book is about how Coca-Cola and Pepsi were developed. The book covers the history of both companies, business practices, and how they rose to the level they are today.

04.08.2002 · Cola Wars. In a time where all water is infected by the poisonous "sludge", two cola companies struggle for world domination. Super-heroes representing the Coak-Cola and Popsi-Cola corporations slug it out in pursuit of ultimate victory while the down-trodden common man suffers from dehydration, caffeine-addiction and dental decay. In a time ...

06.01.2022 · That’s 2 for Coke. But, here’s the truth. A full 50% say Coke is sweeter — they’re wrong. Pepsi is. (Schwartz 2020) In the Cola Wars, Pepsi outperformed Coke over and over again (Little 2019) — with more sugar and a sweeter sip. Yet in …

The cola wars ; Summary: "A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and ...

Cola Wars Book Description : In a time where all water is infected by the poisonous "sludge", two cola companies struggle for world domination. Super-heroes representing the Coak-Cola and Popsi-Cola corporations slug it out in pursuit of ultimate victory while the down-trodden common man suffers from dehydration, caffeine-addiction and dental decay.

The Other Guy Blinked: How Pepsi Won the Cola Wars ... The inside story of the business war that shook the soft-drink industry--the battle between Coca-Cola and ...

19 rader · The Cola wars refer to the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.Beginning in the late 1970s and into the 1980s, the competition escalated, …

Aug 04, 2002 · Cola Wars. In a time where all water is infected by the poisonous "sludge", two cola companies struggle for world domination. Super-heroes representing the Coak-Cola and Popsi-Cola corporations slug it out in pursuit of ultimate victory while the down-trodden common man suffers from dehydration, caffeine-addiction and dental decay. In a time ...

Book Cola Wars Description/Summary: In a time where all water is infected by the poisonous "sludge", two cola companies struggle for world domination. Super-heroes representing the Coak-Cola and Popsi-Cola corporations slug it out in pursuit of ultimate victory while the down-trodden common man suffers from dehydration, caffeine-addiction and dental decay.

A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing

Oct 22, 2021 · The cola wars by J. C. Louis, 1980, Everest House edition, in English - 1st ed.

The cola wars refer to the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing ...