In 1969 Coca-Cola released its new advertising campaign, “It's the Real Thing,” which epitomized the Company's attempts to harness contemporary youth's ...
11.07.2021 · One of Coca-Cola’s most enduring catchphrases, “It’s the real thing”, also originated during this period to capture the cultural and political turn of the 1960s youth. “The Real Thing” campaign asserted the genuine, essential and authentic qualities of Coke.
Jul 11, 2021 · One of Coca-Cola’s most enduring catchphrases, “It’s the real thing”, also originated during this period to capture the cultural and political turn of the 1960s youth. “The Real Thing” campaign asserted the genuine, essential and authentic qualities of Coke.
14.05.2015 · The “real thing” needed to establish its identity, and supremacy. Empty Coca-Cola bottles on a conveyor belt at a bottling plant, circa 1955 (Credit: Getty Images)
07.11.2014 · Interested in 60s and 70s music? Ursa and the Major Key is a new band with the psychedelic sounds of yesterday!Listen on Spotify here: https://open.spotify.c...
The Real Thing: Coca-Cola. Coca-Cola is one of the most recognized brand names all over the world. But it has certainly come a long way, from being a syrup sold by a pharmacist, to something that is sold 7000 times every second in 195 countries.
Apr 12, 2005 · Goizueta died unexpectedly in 1997 and Ivester assumed the reins of the Coca-Cola Company. The Real Thing is a book that is promoted as a history of an American institution. It is not. It is a tale told more from Ivester's perspective than any other.
Feb 01, 2012 · Coca-Cola’s ‘It’s the Real Thing’ campaign was a way of consolidating the vast swathe of changes being made to the brand as it entered the 1970s. Coke’s then brand manager, Ira C Herbert, heralded it as a new direction that “responds to research which shows that young people seek the real, the original and the natural as an escape from phoniness.”
Take a trip back into Coca-Cola history with "It's The Real Thing." This collage features a wide array of classic Coca-Cola imagery, from icons to vintage ...
03.02.2012 · Coca-Cola: The Real Story Behind the Real Thing 7:03 PM ET Mon, 3 Feb 2020 | 43:21. CNBC goes inside the world of Coca-Cola to reveal hidden labs, secret archives and the high-tech search for the ...
Feb 03, 2012 · In an original one-hour documentary, "Coca-Cola: The Real Story Behind the Real Thing," CNBC's Melissa Lee reveals never-before-seen labs, secret archives and high-tech product testing. Cameras...
The Real Thing: Coca-Cola Coca-Cola is one of the most recognized brand names all over the world. But it has certainly come a long way, from being a syrup sold by a pharmacist, to something that is sold 7000 times every second in 195 countries. Keep reading the following BusinessZeal write up, to know more...
Størrelse: 31,7 x 40,6 cm. Nytt Coca-Cola retro skilt med riper og rust. Skiltet viser flere av Cokes historiske flaskeformer gjennom ett helt århundre.
Coca-Cola's slogan refers to its status as the first carbonated soda. By describing itself as "the real thing" it implies that its competitors are merely ...
Interested in 60s and 70s music? Ursa and the Major Key is a new band with the psychedelic sounds of yesterday!Listen on Spotify here: https://open.spotify.c...