Together, innovation management can be defined as follows: the systematic promotion of renewal and innovation in an organisation through planning, organising, management, and monitoring. In practice this can be the development of new products ( Philip Kotler’s Five Product Levels) and services to gain new or existing market share.
Innovation Management: types of innovation. Because innovation takes place in varying industries and fields, innovation management often looks different as well. This article about the innovation matrix has more information about different types of innovation. In addition to this article, we’ll explain a few more types of innovation below.
Incremental Innovation. Innovation can be classified into four types: Incremental Innovation; Disruptive Innovation; Architectural Innovation; Radical Innovation; The type of innovation is dependent on two factors: Market – does the innovation create a new market, or address the existing market?
The types of innovations, in addition to those described above, were distinguished by a number of researchers and additional types. So, Clement Mok proposed to consider a special type of innovation – preventive – ideas or solutions that are produced in order to avoid certain consequences or events in the future.
06.09.2018 · Types of innovation Disruptive vs. sustaining innovation Radical vs. incremental innovation The Innovation Matrix Architectural vs. modular innovation Business model-, technology- and marketing innovations Business model …
Mar 23, 2020 · Doblin’s Innovation Framework defines innovation within 10 distinct categories, providing a more practical perspective than the more strategic viewpoint offered by the Innovation Matrix. The 10 categories are broadly divided across business model innovations, product innovations and marketing innovations:
Sep 06, 2018 · The three main categories of this model are: Configuration. Comprises your profit model, networks, structures and processes. In other words, your business model. Offering. The offering-category includes distinguishing features and functionalities as well as complimentary products and services ...