Soc Ch.13 Flashcards | Quizlet
quizlet.com › 382657929 › soc-ch13-flash-cardsWhat is an implicit prejudice? a) A person has a tendency to become prejudiced under the right circumstances. b) A person holds a prejudice without being aware of it. c) A person reveals a prejudice subtly by implying a bias rather than saying so outright. d) A person knows he or she is prejudiced but chooses not to express it in public.
Chapter 13 - Prejudice Flashcards | Quizlet
quizlet.com › 25100713 › chapter-13-prejudice-flashImplicit Association Test (IAT) measures the speed of people's positive and negative associations to a target group (whites would take longer to respond to black faces associated with positive words) Criticisms of the IAT. effect was tested by using matching target faces with nonsense words and neutral words and found that the IAT does not measure emotional evalutaions of the target but rather the SALIENCE of the word associated with it, how much it stands out (negative words attract more ...
Soc Ch.13 Flashcards | Quizlet
https://quizlet.com/382657929/soc-ch13-flash-cardsWhat is an implicit prejudice? a) A person has a tendency to become prejudiced under the right circumstances. b) A person holds a prejudice without being aware of it. c) A person reveals a prejudice subtly by implying a bias rather than saying so outright. d) A person knows he or she is prejudiced but chooses not to express it in public.