What Is Differentiation Focus Strategy?
www.reference.com › business-financeMar 27, 2020 · Differentiation focus strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market. Differentiation simply means using product features or functionality, innovation, brand image or customer service to make products and services more attractive to the potential consumer.
Differentiation Focus - Monash Business School
www.monash.edu › d › differentiation-focusDifferentiation Focus an approach to competitive advantage in which a company attempts to outperform its rivals by offering a product that is perceived by consumers to be superior to that of competitors even though its price is higher; in adopting a differentiation focus strategy, the company focuses on narrow market coverage, seeking only to attract a small, specialised segment.