Differentiation Focus - Monash Business School
www.monash.edu › d › differentiation-focusDifferentiation Focus an approach to competitive advantage in which a company attempts to outperform its rivals by offering a product that is perceived by consumers to be superior to that of competitors even though its price is higher; in adopting a differentiation focus strategy, the company focuses on narrow market coverage, seeking only to attract a small, specialised segment.
What Is Differentiation Focus Strategy?
www.reference.com › business-financeMar 27, 2020 · Differentiation focus strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market. Differentiation simply means using product features or functionality, innovation, brand image or customer service to make products and services more attractive to the potential consumer.