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Journal of Product & Brand Management. Issue(s) available: 195 – From Volume: 1 Issue: 1, to Volume: 31 Issue: 1. Subject: MarketingProduct managementBrand ...

Volume 14 September 2006 - July 2007. July 2007, issue 6. May 2007, issue 5. April 2007, issue 4. Special Issue: The impact of personality and gender on branding decisions. February 2007, issue 3. September 2006, issue 1-2. Special Issue: Corporate Branding, Identity and Communications.

The Journal of Brand Management has established itself as the leading authoritative peer-reviewed journal on brand management and strategy.

Springer Nature high profile journal collection in business, management, ... media in marketing published in Journal of the Academy of Marketing Science.

Jul 31, 2008 · Volume 16, issue 1 articles listing for Journal of Brand Management

Volumes and issues listings for Journal of Brand Management. ... Special Issue: Development and management of brands in China.

835-854 Pandemics and marketing: insights, impacts, and research opportunities by Gopal Das & Shailendra Pratap Jain & Durairaj Maheswaran & Rebecca J.

01.10.2018 · This is a review and reflection of various Special Issue themes published in the Journal of Brand Management during 2018. Future research avenues are also identified. Themes discussed include (1) Brands that do Good, (2) Internal Brand Management and (3) Luxury Brand-Building.

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The overall rank of Journal of Brand Management is 6185. According to SCImago Journal Rank (SJR), this journal is ranked 0.784. SCImago Journal ...

16.12.2015 · At the conclusion of Volume 21 the Journal of Brand Management (JBM) published a special issue celebrating the previous 21 years, along with a consideration of future challenges and opportunities in brand management.The issue featured seven articles from some of the leading thinkers in the field and delineated five relevant challenges and opportunities to help improve the …

Oct 01, 2018 · This is a review and reflection of various Special Issue themes published in the Journal of Brand Management during 2018. Future research avenues are also identified. Themes discussed include (1) Brands that do Good, (2) Internal Brand Management and (3) Luxury Brand-Building.

The Journal of Brand Management is essential reading for brand strategists in private and public sector organizations, and academics in universities and ...

Dec 16, 2015 · Journal of Brand Management 22 (2): 79–116. Article Google Scholar Athanasopoulou, P., Giovanis, A.N. and Avlonitis, G.J. (2015) Marketing strategy decisions for brand extension success. Journal of Brand Management 22 (6): 487–514. Article Google Scholar

Volume 18 September 2010 - August 2011. August 2011, issue 9. Special Issue: Conscientious Brands. June 2011, issue 8. May 2011, issue 7. Special Issue: Thinking Unconsciously and Consumer Brand Beliefs, Attitude, Preferences and Behavior. April 2011, issue 6. January 2011, issue 4-5.

Journal of Brand Management | This bi-monthly publication has established itself as the leading authoritative journal on brand strategy, and draws together ...

Nov 10, 2017 · A review and reflection on key topics plus identification of future research avenues from within the Journal of Brand Management during 2017 that included a special issue focused on the theme of (1) brand and co-created innovation. Six additional themes within the Volume include: (2) online and digital branding, (3) luxury branding, (4) brand personality, (5) brand experience, (6) brand equity ...

2009 2012 2015 2018 Marketing Strategy and Management. The set of journals have been ranked according to their SJR and divided into four equal groups, ...

21.11.2020 · Volume 28, issue 2 articles listing for Journal of Brand Management

05.05.2021 · Volume 28, issue 5 articles listing for Journal of Brand Management