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Description. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Aims & scope. Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary.

Journal of Brand Management (2013) 20, 389 – 403. doi: 10.1057/bm.2012.23 ; published online 27 April 2012 Keywords: brand communication ; brand personality ; type font ; color

Consequences of Brand Equity Management Evidence from Organization in the Value Chain", Journal of Product & Brand Management, vol.12, No.4, pp.220-236. [5] Aaker David A. (1996), "Measuring Brand Equity Across Products and Markets", Californiya Management Review, vol.38, No.3, pp.102-120.

Journal of Brand Strategy is the leading professional journal publishing in-depth articles and case studies on all aspects of brand management and strategy.

Journal of Product & Brand Management. Emerald Article: Marketing high-tech products in emerging markets: the differential impacts of country image and ...

Volume 14 September 2006 - July 2007. July 2007, issue 6. May 2007, issue 5. April 2007, issue 4. Special Issue: The impact of personality and gender on branding decisions. February 2007, issue 3. September 2006, issue 1-2. Special Issue: Corporate Branding, Identity and Communications.

In consumer marketing, brands often provide ... The current issue and full text archive of this journal is available at http://www.emerald-library.com.

Journal Metrics 2020 Downloads: 229, 419 2019 Scopus CiteScore: 4.1 SCImago Journal Rank (SJR): 0.685 The Journal of Brand Management is a peer-reviewed publication which has established itself as the leading authoritative journal on brand management and strategy. It considers all dimensions of this fast-evolving field, drawing together cutting-edge analysis and …

28.10.2016 · BRANDING & BRAND MANAGEMENT 1 of 44 BRANDING & BRAND MANAGEMENT Karen Ryan kryan@aub.ac.uk Senior Lecturer BA (Hons) Fashion and BA(Hons) Fashion Branding and Communication Arts University Bournemouth 2 of 44 BRANDING & BRAND MANAGEMENT Executive Summary In this report the aim was to understand the brand strategy of Cos and the …

Managers today face the challenge of marketing a brand's. heritage in a way that brings out its historical reliability but.

The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands.

20.12.2014 · In the last decade, emotional branding has become a very influential manner of brand management [34] [35]. As suggested by Roberts (2004), brand emotion is the cultural implication embodied in a brand, and emotional branding is a highly effective way to cause customer reaction, sentiments and moods, ultimately forming con-

JMS covers all aspects of marketing management, comprising of marketing philosophy, theory, and practice. The journal explicitly manifests ...

The Journal of Brand Management is essential reading for brand strategists in private and public sector organizations, and academics in universities and ...

Journal of International Studies Vol. 5, No.1, 2012 12 When a brand’s actual potential and capabilities are not supported, the audience is inevitably disappointed and the brand loses its credibility. Lack of credibility is also refl ected in the audience’s involvement in the brand which may be of key importance to place brands.

Journal of Product & Brand Management available volumes and issues. ... PDF (449 KB) Downloads. 108 Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation Yaoqi Li, …

Journal of Product & Brand Management - Volume 25 Issue 6. ... Table of contents - Special Issue: Consumer brand relationships ... PDF (44 KB) ...

Fin al draft of Tim Am ble r and Sim on Barrow: “The Empl oye r Bran d,” Journal of Brand Manage ment , 4 (3 D ecem ber), 1996, 185 -206. The Em ployer Bra nd