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Jacqueline's research focuses on narrative brands, which includes video games, television and movie series that exist as both creative works and products with consumer expectations borne out of a ...

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Find the latest published papers in Journal of Consumer Marketing + Top authors, related hot topics, the most cited papers, and related journals.

Journal of Consumer Marketing - Volume 1 Issue 1 to Volume 38 Issue 7. Individual costs and societal benefits: the privacy calculus of contact-tracing apps

Journal of Consumer Marketing. Issue(s) available: 226 – From Volume: 1 Issue: 1, to Volume: 38 Issue: 7. Subject: MarketingMarket research/consumer ...

The SJR is a size-independent prestige indicator that ranks journals by their 'average prestige per article'. It is based on the idea that 'all citations are ...

Explore the current issue of Journal of International Consumer Marketing, Volume 33, Issue 5, 2021.

Journal of Consumer Marketing | The Journal of Consumer Marketing, presents leading-edge research papers which provide insight into how people behave as ...

Journal description. The Journal of Consumer Marketing, presents leading-edge research papers which provide insight into how people behave as consumers worldwide and examines the theoretical and ...

13.12.2021 · Journal of International Consumer Marketing published by the University of Maryland has a great article about the importance of journaling-self

Journal of Consumer Marketing - Volume 38 Issue 7. Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands

Journal of Consumer Marketing - Volume 1 Issue 1 to Volume 38 Issue 7. Individual costs and societal benefits: the privacy calculus of contact-tracing apps

panic Consumption,” Journal of Consumer Research,13(2), 214–20. Deshpande,´ Rohit and Douglas M. Stayman (1994), “A Tale of Two Cities: Distinctiveness Theoryand Advertising Effectiveness,” Journal of Marketing Research, 31 (1), 57–64. Erikson, Kai (1986), “On Work and Alienation,” American Sociolo-gical Review, 51 (1), 1–8.

Organizational Behavior and Human Decision Processes publishes fundamental research in organizational behavior, organizational psychology, and human cognition, judgment, and decision-making.

Innflytelsesfaktor for Journal of Consumer Marketing 2020-2021 er 2.313 Innflytelsesfaktor Analyse, Trend, Rangering & Prediksjon.

Journal of Consumer Marketing: Volume 29 Issue 6. Subject: MarketingMarket research/consumer behaviour. Subscribe to table of contents alerts.

Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how ...

03.07.2015 · Journal of International Consumer Marketing, Volume 33, Issue 5 (2021) See all volumes and issues. Volume 33, 2021 Vol 32, 2020 Vol 31, 2019 Vol 30, 2018 Vol 29, 2017 Vol 28, 2016 Vol 27, 2015 Vol 26, 2014 Vol 25, 2013 Vol 24, 2012 Vol 23, 2010-2011 Vol 22, 2009-2010 Vol 21, 2008-2009 Vol 20, 2008 Vol 19, 2007 Vol 20, 2008 Vol 19, 2007 Vol 18 ...

Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how ...

240 journal of consumer marketing, vol. 16 no. 3 1999, pp. 240-256 # mcb university press, 0736-3761 recognized in respect to a particular class of human actions or a particular group, culture, etc.’’.

Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide.

Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies.

Consumer Responses to Green Marketing in Cambodia Leaksmy Chhay, Md Manik Mian, Rathny Suy Open Journal of Social Sciences Vol.3 No.10 , October 23, 2015

– The purpose of this paper is to investigate the influence of behavioural attitudes towards the most popular social medium in the world, Facebook, amongst Millennials in South Africa (SA), and to determine whether various usage and demographic variables have an impact on intention-to-purchase and purchase perceptions. , – Quantitative research was conducted by means of a survey among a ...

Journal of Consumer Marketing is a journal covering the technologies/fields/categories related to Business and International Management (Q2); ...

Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies.