About the Journal - Journal of Consumer Research
consumerresearcher.com › aboutAbout the Journal. Founded in 1974, JCR publishes empirical, theoretical, and methodological papers of the highest quality on topics in consumer research. The overriding criterion for publication in JCR is that the paper should advance understanding of consumer behavior or the conduct of consumer research. Typically, a paper suitable for JCR ...
Journal of Consumer Research on JSTOR
https://www.jstor.org/journal/jconsreseJournal of Consumer Research Description: Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal.
Journal of Consumer Research on JSTOR
www.jstor.org › journal › jconsreseJournal of Consumer Research. Description: Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary ...