Journal of Marketing Research - OnlineFirst
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Journal of Marketing Research: SAGE Journals
journals.sagepub.com › home › mrjJan 18, 2022 · Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the ...
Articles - Marketing Journal
www.marketingjournal.org › articlesKohzoh Takaoka. – Marketing & Innovation in the 21st Century. Hermann Simon. – Pricing and the CEO. Sanjay Sarma and Linda Bernardi. – The Inversion Factor: How IoT Changes Everything. – 4 Principles for Inversion. Stuart L. Hart. – The Future of Corporate Social Responsibility.