Journal of Product & Brand Management
vulms.vu.edu.pk › Courses › MKT724Journal of Product & Brand Management Brand personality and brand equity: evidence from the sportswear industry Jin Su Xiao Tong Article information: To cite this document: Jin Su Xiao Tong , (2015),"Brand personality and brand equity: evidence from the sportswear industry", Journal of Product & Brand Management, Vol. 24 Iss 2 pp. 124 - 133
Journal of Product & Brand Management
www.hbs.edu › ris › Publication FilesJournal of Product & Brand Management The Nobel Prize: the identity of a corporate heritage brand Mats Urde Stephen A Greyser Article information: To cite this document: Mats Urde Stephen A Greyser , (2015),"The Nobel Prize: the identity of a corporate heritage brand", Journal of Product & Brand Management, Vol. 24 Iss 4 pp. 318 - 332
Journal of Brand Management | palgrave
https://www.palgrave.com/gp/journal/41262The Journal of Brand Management is a peer-reviewed publication which has established itself as the leading authoritative journal on brand management and strategy. It considers all dimensions of this fast-evolving field, drawing together cutting-edge analysis and the latest thinking from leading international experts in academia and industry.