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Purpose By outlining the evolution of brand management research over the past 25 years, as reported in the Journal of Product and Brand Management ( JPBM ), this paper aims to analyze the changes ...

Description The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Aims & scope Editorial team Author guidelines Literati Awards Calls for papers Indexing & …

Recent Articles. Most Downloaded. Most Cited ; Special Issues. PlumX Metrics. Open Access Articles ; Call for Papers. Editor's Selected Articles. Awards ; News ...

Call for Papers - Journal of Product & Brand Management - Arts & Branding: Collaboration, Co-Creation and Inspiration by Arts March 2016 DOI: 10.13140/RG.2.1.3863.4643

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Purpose – This paper aims to examine consumers' cognitive processes and motivations for making impulse purchases of new products. Design/methodology/approach – ...

Journal of Product and Brand Management. The 2021-2022 Journal Impact IF of Journal of Product and Brand Management is 4.355, which is just updated in 2022.

Call for Papers. The Editors of Journal of Brand Management are seeking papers for forthcoming issues, and are particularly keen to encourage submissions in ...

Journal of Product & Brand Management Special issue call for papers - Arts and Branding: Collaboration, Co-Creation and Inspiration of Brands by Arts

Academy of Management Journal (AMJ) publishes empirical research that tests, ... Authors should strive to produce original, insightful, interesting, ...

16.11.2021 · Journal of Product and Brand Management has an h-index of 81.It means 81 articles of this journal have more than 81 number of citations. The h-index is a way of measuring the productivity and citation impact of the publications. The h-index is defined as the maximum value of h such that the given journal/author has published h papers that have each been cited …

It is published by Emerald Group Publishing Ltd.. The overall rank of Journal of Product and Brand Management is 4492. According to SCImago ...

Description. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Aims & scope.

Description The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Aims & scope Editorial team Author guidelines Literati Awards Calls for papers Indexing & rankings

Journal Metrics 2020 Downloads: 229, 419 2019 Scopus CiteScore: 4.1 SCImago Journal Rank (SJR): 0.685 The Journal of Brand Management is a peer-reviewed publication which has established itself as the leading authoritative journal on brand management and strategy. It considers all dimensions of this fast-evolving field, drawing together cutting ...

Special issue call for papers from Journal of Product & Brand Management Guest Editors. Julie Guidry Moulard, Associate Professor of Marketing and the Balsley-Whitmore Endowed Professor in Business, Louisiana Tech University, VP for Programs - Academy of Marketing Science: jmoulard@latech.edu Kathrynn Pounders, Assistant Professor, Faculty Affiliate, Center for …

Nov 16, 2021 · Journal of Product and Brand Management is a journal published by Emerald Group Publishing Ltd.. Check Journal of Product and Brand Management Impact Factor, Overall Ranking, Rating, h-index, Call For Papers, Publisher, ISSN, Scientific Journal Ranking (SJR), Abbreviation, Acceptance Rate, Review Speed, Scope, Publication Fees, Submission Guidelines, other Important Details at Resurchify

Journal of Product & Brand Management - Volume 1 Issue 1 to Volume 31 Issue 1.