Surge (drink) - Wikipedia
en.wikipedia.org › wiki › Surge_(drink)Surge (sometimes styled as SURGE) is a citrus-flavored soft drink first produced in the 1990s by The Coca-Cola Company to compete with Pepsi's Mountain Dew.Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi.
Surge (drink) - Wikipedia
https://en.wikipedia.org/wiki/Surge_(drink)In 1997, Coca-Cola started production of Surge in the United States, with its original whitepaper name being "MDK," or "Mountain Dew Killer." It was developed to converge with Mello Yello as a means of slowing Mountain Dew growth. Coke's attempts to draw users away with divergent products like OK Soda or with similar ones like Mello Yello had not succeeded. Surge was intended to improve on Mountain Dew by using maltodextrinfor a longer-lasting blast of energy and with b…