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Nov 16, 2021 · The impact score (IS) 2020 of Journal of Product and Brand Management is 4.16, which is computed in 2021 as per its definition. Journal of Product and Brand Management IS is increased by a factor of 1.9 and approximate percentage change is 84.07% when compared to preceding year 2019, which shows a rising trend.

Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands.

The Journal of Product & Brand Management featuring Pricing Strategy & Practice offers you a direct route to worldwide research at the cutting edge of ...

The overall rank of Journal of Product and Brand Management is 4492. According to SCImago Journal Rank (SJR), this journal is ranked 0.982.

Publons users have indicated that they sit on Journal of Product & Brand Management's editorial board but we are unable to verify these claims. Top reviewers on ...

Issue 1 1992. The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products. Jaewoo Park, Hyo Jin Eom, Charles Spence. This study aims to examine whether, and how, perceived product scarcity strengthens the attitude–behavior relation in the case of sustainable luxury products.

Description. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Aims & scope.

Jan 10, 2022 · The 2021-2022 Journal Impact IF of Journal of Product and Brand Management is 4.355, which is just updated in 2022. Journal of Product and Brand Management Journal Impact IF Highest IF 4.355 Key Factor Analysis Lowest IF 0.739 Key Factor Analysis Total Growth Rate 489.3% Key Factor Analysis Annual Growth Rate 48.9% Key Factor Analysis

Journal of Brand Strategy is the leading professional journal publishing in-depth articles and case studies on all aspects of brand management and strategy.

16.11.2021 · Journal of Product and Brand Management IS is increased by a factor of 1.9 and approximate percentage change is 84.07% when compared to preceding year 2019, which shows a rising trend. The impact score (IS), also denoted as Journal impact score (JIS), of an academic journal is a measure of the yearly average number of citations to recent articles published in …

The Journal of Product and Brand Management H-Index 2020-2021 is 75.0. More H-Index Analysis, Trend, Ranking & Prediction.

The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Aims & scope Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary.

This journal is proudly international and inter-disciplinary. We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline. We focus on all aspects of branding and product management from development to dilution. This includes areas as broad as person, place ...

3.500Impact Factor 2020 ... The Journal of Brand Management is a peer-reviewed publication which has established itself as the leading authoritative journal ...

Description. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Aims & scope. Branding has evolved and organizations are facing a lot of new challenges when …

The IUP Journal of Brand Management ; Factors Affecting Brand Switching: The Case of Cellular Service Provider in Danang, Vietnam. Details. 50 ; Cooling India: ...

Journal of Product & Brand Management - Volume 1 Issue 1 to Volume 31 Issue 1.