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journal of product and brand management

Journal of Product and Brand Management Latest Impact ...
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Management of Technology and Innovation 77% · Marketing 75% · In the Management of Technology and Innovation research field, the Quartile of Journal of Product ...
Browsing Scientific articles by Journals "Journal of Product and ...
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Purpose: To use branding literature to understand the rise and fall of GM's brands. Design/Methodology/Approach: Case analysis using secondary sources ...
Product and Brand Management - Free Study Notes for MBA ...
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Product and Brand Management 9 Customer solutions, not products: Customers want to buy value or a solution to their problems. Customer cost, not price: Customers want to know the total cost of acquiring, using and disposing of a product.
Journal of Product & Brand Management - ResearchGate
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The Journal of Product & Brand Management featuring Pricing Strategy & Practice offers you a direct route to worldwide research at the cutting edge of ...
Branding: a trend for today and tomorrow | Emerald Insight
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01.10.1995 · Journal of Product & Brand Management. ISSN: 1061-0421. Article publication date: 1 October 1995. Downloads. 27210 Abstract. Branding is an effective marketing strategy tool that has been used with frequent success in the past. Today, branding is ...
Journal of Product & Brand Management | Publons
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Publons users have indicated that they sit on Journal of Product & Brand Management's editorial board but we are unable to verify these claims. Top reviewers on ...
Journal of Product & Brand Management | Emerald Insight
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Journal of Product & Brand Management - Volume 1 Issue 1 to Volume 30 Issue 8.
Journal of Product & Brand Management | Emerald Publishing
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Description. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Aims & scope. Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary.
Journal of Product and Brand Management
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Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands.
Journal of Brand Management | palgrave
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A source of expert commentary on brand and reputation management · Includes commentary, industry-based case studies and original research · Serves a worldwide ...
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Journal of Product and Brand Management is a journal covering the technologies/fields/categories related to Management of Technology and ...
Journal of Product & Brand Management | Emerald Insight
https://www.emerald.com/insight/publication/issn/1061-0421
Journal of Product & Brand Management Issue(s) available: 194 – From Volume: 1 Issue: 1, to Volume: 30 Issue: 8. Subject: RSS feed. Search. All issues; EarlyCite; Volume 30. Issue 8 2021. Issue 7 2021. Issue 6 2021. Issue 5 2021. Issue 4 2021. Issue 3 2021 Brand ...
Journal of Product and Brand Management - Ingenta Connect
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Journal of Product and Brand Management was previously published as Pricing Strategy and Practice. Publisher: Emerald Group Publishing Limited. 150 Issues are ...
Journal of Product & Brand Management | Emerald Publishing
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Description. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Aims & scope.
Journal of Product and Brand Management H-Index 2020-2021 ...
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The Journal of Product and Brand Management H-Index 2020-2021 is 75.0. More H-Index Analysis, Trend, Ranking & Prediction.