Management of Technology and Innovation 77% · Marketing 75% · In the Management of Technology and Innovation research field, the Quartile of Journal of Product ...
Purpose: To use branding literature to understand the rise and fall of GM's brands. Design/Methodology/Approach: Case analysis using secondary sources ...
Product and Brand Management 9 Customer solutions, not products: Customers want to buy value or a solution to their problems. Customer cost, not price: Customers want to know the total cost of acquiring, using and disposing of a product.
The Journal of Product & Brand Management featuring Pricing Strategy & Practice offers you a direct route to worldwide research at the cutting edge of ...
01.10.1995 · Journal of Product & Brand Management. ISSN: 1061-0421. Article publication date: 1 October 1995. Downloads. 27210 Abstract. Branding is an effective marketing strategy tool that has been used with frequent success in the past. Today, branding is ...
Publons users have indicated that they sit on Journal of Product & Brand Management's editorial board but we are unable to verify these claims. Top reviewers on ...
Description. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Aims & scope. Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary.
Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands.
A source of expert commentary on brand and reputation management · Includes commentary, industry-based case studies and original research · Serves a worldwide ...
Journal of Product and Brand Management was previously published as Pricing Strategy and Practice. Publisher: Emerald Group Publishing Limited. 150 Issues are ...
Description. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Aims & scope.